Almost 80% of the world’s population owns a smartphone, which is why it has become such an integral part of our modern society. Smartphones offer a quick and easy way to communicate, access information, entertain, and connect with all sorts of services. With such a device in so many peoples’ hands, tech-savvy business owners are developing mobile apps to empower their business and to increase their companies’ value.

Why Mobile Apps for Enterprises?

Increasing your business’s presence via mobile apps has a variety of benefits for your enterprise. Studies have shown that 84% of companies reported an increase in their productivity because of the implementation of mobile apps. Enterprises also use mobile apps to increase customer awareness, build brand recognition, increase physical shop sales, promote customer loyalty, and simply, serve as another platform for customers to purchase products and services.

There are all sorts of mobile apps and programs that can enhance the efficiency and effectiveness of your enterprise. Some apps are for internal processes within a company, while others are there for customers to interact and engage with. Whatever the type of mobile app you choose for your enterprise, it is essential to use its strengths and features to maximize your company’s growth and future development.

These 4 types of enterprise mobile apps are currently a great way to enhance a businesses’ success:

Loyalty Apps

It is always important to build a sense of brand loyalty amongst your customers. An exceptional way to do so now is by making use of mobile apps that offer a loyalty program to create engagement and opportunities to interact with your brand. Studies have shown that 75% of customers are more willing to engage in loyalty programs if they are offer rewards that are mobile-friendly.

Loyalty apps focus on enhancing customer experiences by providing convenience and ways to reward customer loyalty. Loyalty apps generally offer loyalty points to customers who frequently interact and purchase your goods and services. The points can be saved up to provide various discounts, rewards and are sometimes used as an alternative currency to purchase products.

The constant saving up of points and keeping customers engaged with your brand via your mobile app is a great way to build brand loyalty and relevance in your customers’ minds. Mobile apps are also vital for an enterprise’s direct communication and engagement with customers and can also serve as a way for enterprises to gather relevant data about their customer’s wants, behaviors and needs.

M-commerce Apps

A great benefit of going mobile is that it provides you with another platform for you to sell your products and/or services. Mobile commerce apps are incredibly beneficial to businesses because the conversion rate is often three times higher than compared to the mobile web. In fact, in countries like the United States, m-commerce is more widely used than more traditional e-commerce. As such, enterprises should consider getting a dedicated mobile app to allow their business access to new customers and the revenue source they provide.

Smartphones are often the first things that a consumer uses to search and browse for products or information. Enterprises need to catch a consumer’s attention with a mobile app that gives customers incentives or promotions to encourage them to download and interact with the mobile app. Once a consumer downloads an app, an enterprise can tailor the experience to each user’s wants and needs, as well as, sending notifications about deals and promotions, thereby increasing their engagement.

Apps that streamline the internal process

Consumer facing apps are not the only applications that benefit your business enterprise. Some apps can streamline the internal processes within your organization. These usually involve procedures related to identification and data processing, which relieves your employees from doing time-consuming tasks manually, thereby increasing their efficiency and workload potential.

Apps built to streamline internal processes can automate all sorts of processes like scanning QR codes instead of manually writing down a customer’s information or order. This type of mobile app also benefits the customer’s experience by allowing for faster and more convenient ways to interact with your company’s systems.

Inventory and Supply Chain Management Apps

An enterprises’ supply chain can also be greatly enhanced and streamlined by the use of mobile apps. This enhancement usually allows for greater communication and better data exchange. This is vital for the efficient reporting of the progress and completion of an order or delivery. The lines of communication can also be used to report and address any unforeseen problems that might happen. The streamlining of the supply chain is also a great way to reduce operation costs and increase your enterprises’ overall profitability. Supply chain apps are heavily used in manufacturing, transport, and retail.

The supply chain management apps usually use QR codes and barcodes to efficiently scan products that are being processed along the supply chain. This allows for your business to have an efficient system to organize the vast number of products that are being manufactured, transported, and kept in inventory.

In Summary

Mobile apps are a great way to improve internal processes, communication, and data sharing amongst the employees at your company. Mobile apps can also provide an increase in efficiency and streamlining of the supply chain as a whole. Businesses, such as yours, can store and deliver information to both the customers and the employees in a much more efficient manner. Coupled with advanced analytical tools or CRM software that assists in managing and analyzing the available data, this data becomes truly powerful for your business.

If your enterprise is ready to take the leap and create a mobile application, then you should find a reliable enterprise mobile app development partner that can create a brand new app that will meet your specific requirements, help you grow your market share, and increase brand engagement and profitability.

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