The world of mobile apps is exciting, as there is always something new in the industry. Mobile apps are a critical part of today’s business landscape. Businesses are keeping on top of technology trends and introducing new and exciting mobile apps that capitalize on these technologies.
It’s no surprise that there are millions of mobile apps available through the Android and iOS app stores. If there is one thing for certain, it is that mobile app development will continue to march on, and you can expect these four trends to be essential to the field in the near future.
Continued On-Demand Mobile App Growth
On-demand apps are programs that connect customers to services in the moment. You can load an app and use it to purchase an item, book a service, or anything else of value.
Customers can use these apps to order a ride from a ride-sharing company, hire someone to complete household chores, get food delivered to one’s home, and many other functions. The odds are you might have used one of these apps recently.
A user can open an on-demand mobile app and place a request for a product or service. The provider will check the request and then accept it and the customer’s payment is deducted after the customer confirms the delivery of the product or service.
There are many benefits of on-demand apps that are helping them to become more popular from a growth perspective:
- An on-demand platform costs less for a business to create and utilize than a physical retail store that is only open at specific times.
- People can access a business at any time through an on-demand app. The point is convenience for those who are too busy to get to a set physical location to buy something.
- Today’s apps can support a more substantial variety of payment options. These include online wallets from Apple, Google and other similar parties.
- Customers can save their payment info, delivery addresses, and other details in the app. The effort makes repeat purchases easy for people to complete.
It is obvious on-demand apps will continue to grow in prominence. Customers will want businesses to be available to them on their terms. On-demand apps help companies reach these people.
Increased Usage of AI and Machine Learning in Mobile Apps
Artificial intelligence (AI) and machine learning are two different but related concepts that are increasingly more essential to mobile app development. Artificial intelligence allows a program like a mobile app to analyze human behaviors. AI lets a program learn from humans and reason like them. Machine learning is a subset that produces statistical analysis and uses it to identify and predict behaviors. The system makes it easier for a machine to predict what may happen next.
AI and machine learning can work on a mobile app to produce many positives, including:
- Search engine suggestions based on customer behaviors and keywords.
- Product recommendations surrounding what people search for or have the most interest in finding.
- Responses to customer concerns based on their behaviors when using an app.
- New suggestions and features that can appear based on the customer’s physical location when using the app.
AI and machine learning work well in mobile apps by understanding the unique needs each customer has and delivering just the right experience for those needs. Customers appreciate a business that recognizes one’s distinct needs and caters to them.
Expansion of IoT Support
The Internet of Things (IoT) is a concept that has risen to become more prominent in today’s mobile app development field. The IoT entails physical objects that feature sensors, software, and other programs and these technologies allow them to connect with other devices and to exchange data online. Some of the top IoT devices you’ll find today include wearable health devices, smart appliances, and smart home security setups.
The key part of IoT is that it allows people to connect with various tech items. For example, you can use a mobile app to control a vehicle. You could open an app and use it to unlock your car, adjust its air climate control system, and shift the seat to a more comfortable position. You can do all those things before you even enter your car, ensuring a more enjoyable and pleasant ride.
There will be tens of billions of IoT-enabled devices worldwide in the future. Expect mobile app development efforts to focus heavily on interacting with the IoT.
Additional Mobile Wallet Growth
The fourth mobile app development trend to watch involves how mobile wallets will become more prominent in the near future. People are starting to increasingly focus on digital payments instead of traditional cash transactions. It is now much easier to complete online payments than if someone uses traditional cash. Mobile wallet payments can also be secure, as wallet systems like Apple Pay and Google Pay use encrypted networks to facilitate their transactions.
Apps will be more likely to use mobile wallets because of their many positives. It will be easier for businesses to collect funds from those who have mobile wallets, as people may be more likely to spend money with them. They will have the proper amount necessary for a transaction, as a mobile wallet will link to a credit card or bank account. There’s no need for the customer to look for physical money, making it easier for someone to pay for items.
One positive you might find in a mobile wallet comes from how you can load any payment source onto the wallet. A wallet can feature support for various bank and credit card networks. The design can also be separate from a traditional bank network, making it easier to operate. You’ll have a more secure time handling payments, which is why so many companies will look to produce more of these apps soon.
In Summary
All of these trends in mobile apps will be critical for anyone looking to produce a new mobile app to explore. Mobile app development plans should consider leveraging these concepts that are quickly becoming prominent in today’s mobile app landscape.
Photo by William Hook on Unsplash
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